With the recent launch of Ka-band satellites by Avanti’s & Eutelstat and their PR campaign about to leave the launch pad, do these events have the potential to change the consumer broadband market and help Government achieve their broadband targets.
Avanti argue that Ka-band provides higher capacity and lower end user pricing. However will it be successful in Wales, given the rural landscape, previous customer experience and industry scepticism about Satellite’s ability to deliver quality of service?
Although Avanti plans to upgrade its equipment to provide a faster more efficient service, the industry and customers who have witnessed & experienced poor service in the past will still take some convincing. As for businesses in Wales, satellite technology still has some work to do around reliable upload to the Internet, which is an area that has been highlighted as a key driver for businesses to change broadband supplier.